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About Us

Meet the CEO - Sonam Kapoor

Sonam is our CEO & Owner of Charming Floofs & Co. She has her MBA in Marketing and a career in Product Management. Her fashionable style can be seen in each of the handcrafted products here at Charming Floofs & Co. A fun fact about Sonam is that she is a caffeine addict and can't function without coffee!

Meet the CFO - Biscuit

Boss Baby Biscuit is our Chief Fashion Officer and the inspiration of Charming Floofs & Co. He is a Maltichon (1/2 Maltese and 1/2 Bichon Frise) who loves to model. A fun fact about Biscuit is that he loves to watch television and his favorite movie is Dog Gone Trouble. 

Our Story

The inspiration for Charming Floofs & Co. came from Biscuit. Sonam was searching for some dog tags to match Biscuit's fashionable outfits, however, she couldn't quite find what she was looking for. She then decided to do a tremendous amount of research on how to create her own dog tags. After creating a few fun prototypes, Sonam realized she needs to be able to share her designs and ideas with other dog moms and floofs. What really pushed Sonam to start the company was her desire to help make a difference for defenseless animals. She decided she would start her own small business selling her handcrafted products and contribute back to no kill shelters.

Although the journey hasn't been easy for Sonam, especially juggling the company with a full time career, she wouldn't have it any other way because this is something she is passionate about and she loves creating designs for all the adorable floofs out there!

Giving Back

5% of proceeds will be donated to non-profit, no kill animal shelters. One of the no kill animal shelters our CEO likes to support is North Shore Animal League because is it local and they have saved the lives of over 1.1 million dogs, cats, puppies and kittens to date. They're headquartered in Port Washington, NY and have 2,000 shelter partners across the country. One of our short term goals at Charming Floofs & Co. is to increase the amount we contribute as our business grows. 

If you have a non-profit organization you would like to suggest for us to support, please contact us at